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Press Relations & Strategy
The media may seem to be composed of large, impersonal organizations,
but newsrooms are staffed by individuals and our
contacts within the Connecticut press corps are unmatched.
It’s these relationships that give our clients consistent
access to the media. There’s much more to strategic
communications than sending our press releases and buying
advertising, so we help clients create a media strategy that
achieves their goals by integrating careful messaging and targeted
outreach.
Media Training
Duby McDowell spent 18 years in front of the camera, reporting
the news and asking tough questions. She knows what you can
expect when it’s your turn to be interviewed. Duby has
worked with CEO’s, community leaders and political candidates
to maximize their interactions with the press. Our training
runs the gamut from how to handle the question you don’t
want to answer to what colors you should wear.
Crisis & Reputation Management
The most effective crisis communication is based on a plan
that‘s put in place in advance of a crisis. We encourage
our clients to prepare for the worst, but we are frequently
called upon to minimize the damage from a sudden challenge
to the reputation of a business, organization or individual.
When legal action thrusts a business, law firm, organization
or individual into the public eye, a unique set of public
relations skills is required. We can help. We understand not
only the Connecticut media but the Connecticut judiciary as
well, enabling us to create a strategy that maintains our
clients’ good standing with the public and, in some
cases, their own clients.
Speaker Training
Speaking to a room full of people can be frightening - or
exhilarating. Our training makes all the difference for clients
who speak publicly because we give them strategies that they
can employ in numerous situations.
Speechwriting
We love writing speeches for clients. A good speech communicates
key points, makes an audience think, and hopefully generates
a good laugh or two.
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